Our brains love patterns. We crave ways to make order out of chaos. That's why storytelling is so helpful. It provides a framework that helps our brains process complex information.
Movies, books, songs, even great advertising, use the storytelling framework to touch, move and inspire audiences everywhere. You can learn how to elevate business communications to impart ideas, stimulate engagement and motivate behaviors. Here are two short videos on business areas that can use storytelling to revolutionize communications:
Let me know if you are interested in developing a powerful story for your brand, project or initiative... or if you'd like a storytelling workshop for your team.
ABOUT THE AUTHOR
A well-traveled guide in a diverse array of organizational cultures, Emily Porter has a distinct POV marked by large doses of realism, empathy and outright humor. She has lived and worked in DC, NYC, Boston, Richmond, VA and now Minneapolis.