We bond through shared experiences, especially vulnerable experiences. You know how people come together During a disaster? They transcend their differences for the greater good. that's engagement. (No, you don't need to create a disaster to engage. You just need to create the opportunity for people to really bond.)
THE WORK
IF WE'RE LUCKY, WE ALL AGEEcumen envisions a future without ageism. Often under the radar, this prejudice rears its ugly head throughout our lives, from young adult professionals to high-performing seniors.
A non-profit senior living organization, Ecumen seeks to shine a light on the issue of ageism, to show how we are all deprived when anyone is dismissed based on age. At the same time, Ecumen wanted to honor and celebrate |
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its employees, often unsung heroes who develop much-needed relationships and deliver respectful care.
We created a PowerPoint video on Aging in America and simultaneously kicked off employee recognition campaign on Everyday Heroes. These programs converged with great success, heightening the brand and core values, while stimulating engagement and action.
We created a PowerPoint video on Aging in America and simultaneously kicked off employee recognition campaign on Everyday Heroes. These programs converged with great success, heightening the brand and core values, while stimulating engagement and action.
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OUT OF CATASTROPHE: GENEROSITYFostering Engagement in a Crisis: Global Non-Profit
As interim head of advancement and public affairs for a global non-profit during its biggest crisis in 30 years, I helped define the approach for social media, community engagement, PR and fund-raising. Results:Raised +60% of annual revenue in three months and created a sizable media presence. |
